An apparatus for developing an electrostatic latent image formed on the surface of an image-bearing material by applying a powdery developer thereto, said apparatus comprising a developer-retaining member capable of retaining a layer of the powdery developer on its surface, the surface being movable at a predetermined speed, means for feeding the solid powdery developer to the surface of said developer-retaining member at a predetermined position so that the developer-retaining member can have a layer of the developer on its surface, means for bringing the surface of the developer-retaining member into rolling contact with the surface of the image-bearing material through the layer of the developer at a predetermined position downstream of said first-mentioned predetermined position in the moving direction of the surface of said developer-retaining member, said contacting means bringing the two surfaces into rolling contact with each other in such a relation that a reservoir zone of the developer is formed upstream of and adjacent to the rolling contact zone of the two surfaces, and means for physically disturbing the developer in said reservoir zone to cause the developer to make an irregular motion.