A process for dyeing an organic material selected from the group consisting of textile articles, films, natural leather and synthetic leather, from a hydrophobic organic solvent boiling above 80.degree. C, with application of a short goods-to-liquor ratio, which comprises
- (a) applying a concentrated liquor of at least one organic dye selected from the group consisting of water-soluble anionic dyestuffs, water-soluble cationic dyestuffs, water-dispersible dyestuffs and water-dispersible optical brighteners heated to at least 80.degree. C with a goods-to-liquor ratio of 1:1.5 to 1:4 in atomized form to the organic material which is being tumbled in an essentially closed chamber, the organic dye being dissolved or finely dispersed in the organic solvent and having affinity to the organic material to be dyed,
- (b) heating the thus treated organic material after application of the whole amount of the dye liquor to a temperature of 100.degree. to 150.degree. C,
- (c) finishing the dyeing by maintaining the thus heated organic material at said temperature in a vapor atmosphere of the organic solvent until complete fixation of the dyestuff is obtained, and
- (d) drying the thus dyed organic material, the entire process being carried out in a batch-wise manner.