Electrolytic oxidative methyl-methyl coupling of cresol salts

The process of electrolytic oxidative methyl-methyl coupling of cresol salts substituted with non-interfering, blocking substituents at least at the 2,4,6-positions relative to the phenolic oxyanion where at least one of the substituents is the cresolic methyl, which process comprises electrolytic oxidation at the anode by electrolysis at no more than about 0.5 volts (versus the saturated calomel electrode) in a liquid electrolysis medium comprising such cresol salt and a substantially non-nucleophilic solvent, and thereafter recovering a methyl-methyl coupled dehydrodimeric cresol.