In a process of hot dip metallic coating of a ferrous base metal strip to produce a coating on one-side only of said strip, the other side thereof remaining free of said coating metal, wherein said strip is preliminarily treated to render its surfaces clean and free of oxide, and is brought approximately to the temperature of a bath of said molten coating metal while surrounded by a protective atmosphere, conducted into contact with said coating metal bath, withdrawn from said bath with an excess of coating metal adhering to said strip, and finished by removal of excess molten coating metal, the improvement which comprises maintaining the upper surface of said bath as defined by a containing means for said bath at a constant level, conducting said strip to a position above said upper surface of said bath such that a meniscus of said molten coating metal is formed at said upper surface of said bath contacting that side of said strip facing said bath, maintaining said meniscus and continuously contact-coating said one-side only of said strip therewith, and maintaining said strip surrounded by said protective atmosphere at least until said one-side of said strip has been initially contacted by said meniscus.