A method for continuously attaching discrete lengths of elastic ribbon to isolated portions of a moving, substantially inelastic web of interconnected articles, to impart an elasticized character to predetermined, isolated portions of said articles while preserving the substantially inelastic character of said articles in areas where said ribbon is unattached to said web, said method comprising the steps of:
- (a) feeding an elastic ribbon having a heatactivated adhesive coating on at least one surface thereof to an assembly station in a stretched condition;
- (b) feeding a web of interconnected articles comprised of a substantially inelastic material to said assembly station;
- (c) adhering discrete lengths of said stretched elastic ribbon to predetermined isolated portions of the articles comprising said web at said assembly station by activating said adhesive only in predetermined areas along the length of said elastic ribbon;
- (d) maintaining said elastic ribbon in a stretched condition at least until said adhesive sets up;
- (e) cutting said elastic ribbon transversely in an area which is not adhered to said web, thereby forming severed, unadhered ends of elastic at both ends of each discrete length of stretched elastic ribbon adhered to said web;
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- (f) allowing the severed, unadhered ends of said elastic ribbon to relax and contract to their unstretched state, whereby said unadhered ends do not impart an elasticized character to said web nor do they interfere with the functioning of the elasticized portions of the web to which said discrete lengths of elastic ribbon are adhered.