A process for coating a metal wire with thermoplastic material, comprising the steps of continuously advancing said wire in a substantially horizontal direction, at an absolute velocity exceeding a threshold value above which a surrounding mass of stationary thermoplastic particles would exert a significant abrasive effect, below a downwardly open hopper and above an endless conveyor movable in said direction independently of said wire, piling a mass of thermoplastic particles through said hopper on said conveyor around said wire, continuously moving said conveyor in said direction across said hopper with entrainment of said mass at a speed differing from the velocity of said wire by less than said threshold value to prevent the occurrence of said abrasive effect, preheating said wire upstream of said hopper to a temperature sufficient to cause adherence of some of said particles thereto, reheating said wire downstream of said hopper to fuse the adhering particles into a continuous envelope, and cooling the wire so enveloped.