Shipping and counter display package for candy bars

A shipping and counter display package for candy in bar form, particularly chocolate bars, a carton of said package having a crease line on the rear side of said package, a detachable section on the opposite front side of said package positioned over said crease line for partially exposing candy bars when said detachable section has been removed, slide-in cardboard trays holding a plurality of candy bars and having a bottom surface and having bent-up rims touching one another, said trays having their bottom surface resting on the inner surface of said rear side and being located symmetrical with said crease line in said carton, said bent-up rims being substantially parallel to said crease line, a metal strip on the interior of the rear side of the package carton and partially covering said crease line, said metal strip being connected to the package carton for holding the package in a display position;

• said slide-in trays stiffening the rear side of said package so that a substantially sharp fold is formed along said crease line when said package carton is bent to form said fold for placement of the package in a display position.