Shelf structure for a display rack

A display rack comprising

• opposed stationary side frames, each of said stationary frames including a front post and a rear post, said stationary frames being fixed together one to the other,
• a one-piece shelf support arm pivotally connected to each of said side frames, each of said shelf support arms being selectively positionable at one of a substantially horizontal display attitude and a tilting display attitude,
• latch means connecting each of said shelf support arms to its associated side frame for restraining said support arms in the display attitude selected, and
• a shelf carried on said shelf support arms, said shelf including a rear shelf section fixed in position against front-to-rear movement on said support arms when in assembled relation with said display rack, and a front shelf section carried on said support arms in a manner that permits front-to-rear movement when in assembled realtion with said display rack, said front shelf section being telescopable relative to said rear shelf section between an extended position and a retracted position for varying the merchandise support area of said shelf, the front edge of said front shelf section extending outwardly beyond said front posts at least in the extended position.