Inventory-control merchandise display apparatus

Merchandise display apparatus adapted for use in an inventory control system, including a support, and an elongated arm of essentially uniform cross-section at least along most of its length, said arm having at a supported end thereof means for securing the arm to the support so that the arm projects in cantiliver fashion with a free end exposed for readily entering openings in a series of merchandise-bearing cards, plural demarcation means distributed along the arm for providing a measure of the quantity of merchandise-bearing cards carried by the arm, and said arm including an elongated label portion substantiallly longer than its maximum transverse dimension remote from the supported end of the arm serially connected to the remainder of the arm, said label portion bearing at least one character and being adapted to bear plural characters distributed therealong for enabling the arm to be related to any one of many kinds of mechandise-bearing cards, the maximum transverse dimension of the whole arm including its plural demarcation means and its label portion being no more than moderately larger than the maximum transverse dimension of said essentially uniform cross-section of the arm for readily being recived in openigns of the merchandise-bearing cards.