Photoflash lamp array having conductive reflector

A multiple flash lamp array comprising a plurality of electrically fired flash lamps each having a pair of lead-in conductors, a circuit board containing thereon circuitry for sequentially firing said flash lamps, means electrically connecting said lead-in conductors of the flash lamps to said circuitry, a reflector unit positioned between said lamps and said circuit board and shaped to define individual concave reflectors on the front thereof for reflecting light from said lamps frontwardly of the array when flashed, said reflector unit comprising electrically insulating material having a coating of electrically conductive material on the front surface thereof, and an electrical ground conductive area carried on the front of said circuit board, wherein the improvement comprises a tab integral with said reflector unit and resiliently engaging against said electrical ground conductive area, said conductive coating on the reflector unit extending to the back of said tab thereby providing an electrical connection between said electrical ground conductive area and said conductive coating on the front of the reflector unit.