Wheel disk display and placard holder

A wheel disk for mounting on the bead portion of a tire for display purposes in which a substantially flat placard may be selectively positioned comprising, a surface in the wheel disk extending generally radially and axially outwardly, a circumferential flange positioned radially outwardly of said surface for engaging the bead of the tire to hold the wheel disk in place therein, retaining means on said circumferential flange to maintain the placard in place after its insertion into the confines of said circumferential flange, said retaining means including a plurality of circumferentially spaced lugs having a substantially radial stop leg thereon to limit the axially outward travel of the placard when positioned in the wheel disk and having a tapered surface starting substantially flush to the surface of said circumferential engagement flange and rising axially and radially inwardly to said stop leg to facilitate the insertion of the placard in the wheel disk, and a central hub extending axially outwardly of said surface to bias the placard against said retaining means for stabilizing the placard in the wheel disk.