Display package

A substantially flat display package for elongated products prepared from a one-piece blank of paperboard or the like and formed from a blank of material having a longitudinal dimension greater than its width dimension, said blank including a centrally located score line along its longitudinal dimension which bisects the blank into two equally sized portions and about which the two equally sized portions are folded into face-to-face contact to enclose a product, the improvement comprising a pair of spaced apart apertures wherein at least one of said apertures is covered with a piece of transparent film material to form a window in said blank and an intermediate means formed from said blank material which separates the window from said remaining aperture for enclosing and retaining a portion of said product, said intermediate means comprising:

• a. a symmetrical panel formed by a first pair of cut lines in said blank, said cut lines being spaced apart along the longitudinal dimension of said blank to define the length of said panel;
• b. a plurality of secondary score lines in said panel along the longitudinal dimension of said blank wherein said secondary score lines include at least one pair which connect the ends of said first pair of cut lines and a plurality of additional score lines between said pair that are spaced from one another;
• and,
• c. a second pair of cut lines in said blank spaced outboard of said first pair of cut lines and which connect with the ends of said first cut lines to define with said first cut lines the spaced apart window and remaining aperture in said blank said remaining aperture exposing a first part of a packaged product for physical examination by a consumer while the window exposes another part of the packaged product to the view of a consumer.