Electrostatic printing or coating apparatus for electrostatically depositing toner on portions of continuously conveyed articles including conveying means for conveying said articles along a predetermined path, means for transporting toner particles into an application zone proximate said path, means for electrostatically applying said toner particles to said portions of articles including opening means communicating between said transporting means and said path for the passage of toner particles therethrough, said communicating means between said transporting means and said path including an elongagted opening lying parallel to said path for defining the portions of the articles to be coated, said transporting means including a movable member having a portion thereof for carrying toner particles on a surface thereof proximate said opening means, magnetic means proximate said movable member for effecting the locating of toner particles on said surface of said movable member, means defining a housing for said transporting means, cleaning means comprising doctor blade means movable into the path of movement of toner particles within said housing, means movable to define a toner particle removal opening through said housing, and said doctor blade means being positioned for diverting said toner particles through said particle removal opening.