Thermoplastic traffic paint

In a thermoplastic traffic paint containing at least one pigment, at least one filler and at least one natural and/or synthetic resin, the pigment being used in an amount of about 0.5 to 10% by weight based on the whole system, the filler being used in an amount of about 40 to 70% by weight based on the whole system, and the resin being used in an amount of about 20 to 30% by weight based on the whole system, an improvement which comprises using as the pigment a pigment containing 4,4-bis[acetoaceto-(2",5"-dimethoxy-4"-chloro)-anilido-2-azo]-3,3'-dichlor odiphenyl and a white pigment, the mixing ratio by weight of 4,4-bis[acetoaceto-(2",5"dimethoxy-4"-chloro)anilido-2-azo]-3,3'-dichlorod iphenyl to the white pigment being 5:95 to 95:5.