Advertising and sales promotion method and apparatus
OwnerFrank Johnsoninventor
Life of this patent
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Abstract
Herein disclosed is a method and apparatus to advertise and promote the sales of certain consumer goods by accompanying the visual presentation or display of a product with the distinctive odor or smell which is characteristic of its use or preparation or consumption, said odor not necessarily being usually and normally present during such presentation or display. Such simultaneous visual and olfactory recognition serving to stimulate and enhance the sense of immediate or anticipated enjoyment and desire for goods so presented or displayed to prospective customers, thus encouraging the purchase and use or consumption or enjoyment of goods so advertised or promoted for sale.
Claims3
Apparatus for enhancing the visual display or presentation of goods comprising a light-weight housing capable of being held in the hand, said housing including a portable stereoscopic viewing device adapted for viewing stereo scenes through means of a plurality of images of said goods placed within said housing, manually actuated means for advancing said images in said housing, container means for an odor producing liquid within said housing, an odor producing liquid characteristic of said viewed goods within said container means, said container means capable of being opened by a knife-like instrument to release said odor liquid, and a knife-like instrument opening means in said housing movable with said manually actuated means to open said container so that said odor liquid can run out of said container and said odor can vaporize and become recognizable in the atmosphere adjacent said apparatus.
Dependencies are inferred from the claim text.