Coated substrates production

A continuous process for making a cast coated high gloss moulded polymeric coating on a permeable sheet substrate selected from the group consisting of paper and paperboard, which comprises the following sequential steps (a) applying to the substrate an aqueous coating comprising an aqueous emulsion or dispersion of a polymeric material having a second order transition temperature below 40.degree.C selected from the group consisting of polyvinyl acetate, polyvinylidene chloride, copolymers of vinyl chloride and vinyl acetate, polystyrene copolymers, polyurethanes, polyacrylates, polymethacrylates, polyacrylonitriles, polyamides and polyethylene, (b) heating the aqueous coating without application of pressure to a temperature above the film-forming temperature of the polymeric material by passage through a drying zone, and thereby forming a continuous film of the polymeric material in the presence of water and subsequently evaporating water until the moisture content of the coated substrate is from 8 to 18%, based on the weight of substrate, (c) moulding the film by passing the coated substrate having a moisture content of 8 to 18% through a nip between a pressure roll exerting a moulding pressure above 10 kg/cm.sup.2 and a heated polished moulding cylinder with the film in contact with the moulding cylinder, the moulding cylinder having a moulding temperature which is between 105.degree. and 150.degree.C and at which the polymeric material has a viscosity of 40 to 80 Mooney viscosity units, and maintaining the film in contact with the moulding cylinder without any relative movement between the film and the cylinder while the cylinder moves through 45.degree. to 270.degree.C and (d) separating the substrate carrying the resultant high gloss moulded polymeric coating from the cylinder.