Carrier carton with display panel

In an open ended, sleeve type carrier carton formed from foldable paperboard for holding a plurality of articles arranged in at least one row, the combination of:

• a. an opposed pair of top and bottom walls and an opposed pair of side walls foldably joined to each other to form a tubular structure open at the ends thereof;
• b. at least one relatively narrow, elongated, advertising display panel foldably connected at its upper edge to an edge of said top wall and disposed to extend outwardly and downwardly therefrom;
• c. a pair of gusset panels having certain corresponding side edges foldably connected to opposite side edges of said display panel and having other corresponding edges foldably connected to adjacent edges of respective side walls;
• d. said gusset panels being connected to said display panel and said side walls on angularly related fold lines, so that when the carton is in an erected condition, said gusset panels will extend inside of their related side walls and urge said display panel inwardly of said carton tubular structure to a generally vertical position;
• e. at least one of said gusset panels having a retaining tab engageable with said display panel to retain it in a generally vertical position;
• f. said tab extending outwardly from an edge of said gusset panel immediately adjacent said display panel and being spaced from a side wall, to which said gusset panel is connected, by said gusset panel.