Adhesive composition

An adhesive composition which comprises

• A. about 100 to about 250 parts by weight of a thermoplastic tackifying resin containing carbon-to-carbon unsaturation therein, comprising from about 20 to about 80 percent units derived from piperylene and correspondingly about 80 to about 20 percent units derived from 2-methyl-2-butene, having a softening point of about 80.degree. to about 110.degree.C, having an iodine number of from about 40 to about 140 according to ASTM D 1959-61, derived from polymerizing with aluminum chloride a mixture comprising piperylene and 2-methyl-2-butene in a mole ratio of about 20:75 to about 75:20, and having a maximum of about 5 weight percent of an aromatic component,
• B. about 5 to about 30 weight percent, based on said tackifying resin, of at least one oil primarily selected from petroleum-derived oils, coal tar-derived oils and rosin oils and
• C. 100 parts by weight of an unvulcanized elastomeric block copolymer of styrene and isoprene having an intrinsic viscosity of about 0.6 to about 1.5 as determined by 0.5 gram in 50 milliliters of toluene solution at 30.degree.C and having the general configuration A - B - A wherein each A is an independently selected non-elastomeric styrene polymer block having an average molecular weight of about 5,000 to about 30,000 and a glass transition temperature above about 25.degree.C, the total block A content being from about 10 to about 50 percent by weight of the copolymer, and B is an elastomeric 1,4-addition polymer block of isoprene having an average molecular weight from about 50,000 to about 150,000, a tensile strength at 25.degree.C in excess of 200 pounds per square inch, and a glass transition temperature below about 10.degree.C, the difference between the glass transition temperatures of the A and B blocks being at least 40.degree.C.