Display device with oriented liquid crystals

A liquid crystal display device, comprising a cell including a nematic liquid crystal material of positive dielectric anisotropy sandwiched between upper and lower transparent plate members, opposed surfaces of which have electrode means thereon for forming characters, a vector from the bottom to the top of any character constituting a reference direction, each of the opposed surfaces of said plate members having been rubbed in a single direction on its inner surface, said single directions being at an angle of approximately 90.degree. to one another said reference direction and said rubbing directions being so related that, regarding said reference direction and said rubbing directions as vectors, the angle from said reference direction to said rubbing direction on said upper plate is approximately 45.degree. and to said rubbing direction on said lower plate is approximately 135.degree., the angles between said reference direction and each of said rubbing directions being in the same rotational direction, whether clockwise or counterclockwise, and means to apply a voltage across said cell which is less than the saturation voltage and which generates a character display, the visibility of which is angle-dependent.