Hook display assembly

An improved hook display assembly for displaying carded items for sale which comprises a rack, said rack having a substantially rectangular cross-section and respective pluralities of aligned undercut and overcut notches and a through hole provided in each overcut notch extending widthwise through said rack into an aligned undercut notch, at least one hook member releasably connected at one end thereof to said rack and having another free end, said at least one hook member being arranged perpendicularly relative to said rack, said at least one hook member including a shank portion adapted to extend into a through hole provided in said rack, a stem portion integrally connected at one end to said shank portion at an elbow and an offset free end, the offset angle between said free end and said stem being acute, and a safety bumper guard releasably connected to said rack and extending beyond said free end of said at least one hook member so as to prevent an inadvertent encounter with said at least one hook member of said display, said bumper guard being releasably connected to said rack and comprising a pair of shank portions engageable in respective through holes provided in remote notches of said rack, a pair of opposed outwardly turned shoulders arranged to overlie respective opposite end portions of said rack and extending respectively therebeyond, a pair of inwardly turned substantially parallel arms issuing from said respective shoulders and a cross member connected at each end thereof to a respective arm.