System and method for presenting secondary content on a second screen of a dual screen display system

A system for displaying first audiovisual content and second audiovisual content, comprising:

• a first screen having a height and a width;
• a second screen;
• a processor, operatively coupled to the first screen and the second screen;
• a user input device;
• a memory for storing program instructions that, when executed by the processor, instruct the processor to:
• receive user input via the user input device, requesting display, by the system, of the first audiovisual content;
• in response to receiving the user input via the user input device, display the first audiovisual content on the first screen, wherein the first audiovisual content fills either substantially the entire height or substantially the entire width of the first screen;
• while displaying the first audiovisual content on the first screen, display the second audiovisual content on the second screen, wherein the second audiovisual content is selected, from a plurality of available second audiovisual content, based on at least one of:
• information relating to a viewer of the first audiovisual content, and information relating to the first audiovisual content;
• wherein the second audiovisual content is displayed on the second screen (i) without interrupting the display of the first audiovisual content on the first screen, (ii) without covering any portion of the first audiovisual content on the first screen, and (iii) without altering the dimensions of the first audiovisual content displayed on the first screen.