Content delivery optimization based on predicted effectiveness of linear content schedule

A media server, comprising:

• at least one memory;
• and
• at least one processor coupled to the at least one memory and configured to perform operations comprising:
• inputting a content schedule into a relationship model, wherein the content schedule comprises linear content distributed within a plurality of segments, wherein the linear content schedule comprises:
• a timeline for delivering the linear content according to a network channel and a daypart to one or more media devices:
• a proposed number of segments allocated to supplemental content within the linear content;
• and
• a number of desired impressions for the supplemental content;
• determining, by the relationship model, an updated number of segments to be allocated to the supplemental content based on the number of desired impressions, the network channel, and the daypart;
• generating an optimized content schedule by updating the content schedule to include the updated number of segments instead of the proposed number of segments;
• and
• delivering the linear content via the network channel to the one or more media devices based on the optimized content schedule.

A non-transitory computer-readable medium having instructions stored thereon that, when executed by at least one computing device, cause the at least one computing device to perform operations comprising:

• inputting a content schedule into a relationship model, wherein the content schedule comprises linear content distributed within a plurality of segments, wherein the linear content schedule comprises:
• a timeline for delivering the linear content according to a network channel and a daypart to one or more media devices;
• a proposed number of segments allocated to supplemental content within the linear content
• a number of desired impressions for the supplemental content;
• determining, by the relationship model, an updated number of segments to be allocated to the supplemental content based on the number of desired impressions, the network channel, and the daypart;
• generating an optimized content schedule by updating the content schedule to include the updated number of segments instead of the proposed number of segments;
• and
• delivering the linear content via the network channel to the one or more media devices based on the optimized content schedule.