US 2026/0313177 A1Published application

Systems and methods for dynamic stitching of advertisements in live stream content

AssigneeSnifferCat, Inc.

InventorThomas Hamilton LINK

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Abstract

Receiving a first portion of a live stream of a content item being either prerecorded or being captured from a live event, the content item comprising or to comprise a set of stream-enabled video segments, the first portion of the live stream comprising a first subset of stream-enabled video segments. Identifying insertion point(s) within at least one stream-enabled video segment. Generating a first playlist based on the one or more identified insertion points, the first playlist associated with at least a first sub-subset stream-enabled video segments. Providing the first playlist to a consumer system. Receiving a second portion of the live stream comprising a second subset of stream-enabled video segments. Receiving a second playlist associated with the second portion of the live stream. Updating the first playlist based on the second playlist, and providing the updated first playlist to the consumer system.

Claims24

Dependent claims

A segment modification system, comprising:

one or more processors;
memory storing instructions that, when executed by the one or more processors, cause the segment modification system to perform:
obtaining an original playlist of video content, the original playlist comprising a set of original uniform resource locators (URLs) to a set of video segments of the video content, the set of video segments including a first video segment and a second video segment, the first video segment not having any advertisement insertion points and the second video segment having an advertisement insertion point;
receiving the video content;
identifying no advertisement insertion points in the first video segment;
identifying the advertisement insertion point in the second video segment, thereby identifying a second video segment first portion of the second video segment before the advertisement insertion point and identifying a second video segment second portion of the second video segment after the advertisement insertion point;
storing the second video segment first portion and the second video segment second portion;
assigning a second URL to the second video segment first portion, the second URL identifying a second network location associated with the second video segment first portion;
assigning a fourth URL to the second video segment second portion, the fourth URL identifying a fourth network location associated with the second video segment second portion;
and
generating a modified playlist to include at least a first URL, the second URL, and the fourth URL, the first URL identifying a first network location associated with the first video segment;
and
providing the modified playlist to a playback system configured to provide a content playlist to a consumer system for content playback, the content playlist being the modified playlist or another playlist based on the modified playlist, the content playlist including the first URL, the second URL, a third URL identifying a third network location associated with one or more advertisements, and the fourth URL, the consumer system configured to
use the first URL to obtain the first video segment from the first network location for playback;
use the second URL to obtain the second video segment first portion from the second network location for playback after the first video segment;
use the third URL to obtain the one or more advertisements for playback after the second video segment first portion;
and
use the fourth URL to obtain the second video segment second portion from the fourth network location for playback after the one or more advertisements.

15 more elements

A method performed by a segment modification service, comprising:

obtaining an original playlist of video content, the original playlist comprising a set of original uniform resource locators (URLs) to a set of video segments of the video content, the set of video segments including a first video segment and a second video segment, the first video segment not having any advertisement insertion points and the second video segment having an advertisement insertion point;
receiving the video content;
identifying no advertisement insertion points in the first video segment;
identifying the advertisement insertion point in the second video segment, thereby identifying a second video segment first portion of the second video segment before the advertisement insertion point and identifying a second video segment second portion of the second video segment after the advertisement insertion point;
storing the second video segment first portion and the second video segment second portion;
assigning a second URL to the second video segment first portion, the second URL identifying a second network location associated with the second video segment first portion;
assigning a fourth URL to the second video segment second portion, the fourth URL identifying a fourth network location associated with the second video segment second portion;
and
generating a modified playlist to include at least a first URL, the second URL, and the fourth URL, the first URL identifying a first network location associated with the first video segment;
and
providing the modified playlist to a playback system configured to provide a content playlist to a consumer system for content playback, the content playlist being the modified playlist or another playlist based on the modified playlist, the content playlist including the first URL, the second URL, a third URL identifying a third network location associated with one or more advertisements, and the fourth URL, the consumer system configured to
use the first URL to obtain the first video segment from the first network location for playback;
use the second URL to obtain the second video segment first portion from the second network location for playback after the first video segment;
use the third URL to obtain the one or more advertisements for playback after the second video segment first portion;
and
use the fourth URL to obtain the second video segment second portion from the fourth network location for playback after the one or more advertisements.

13 more elements

A non-transitory computer readable medium comprising executable instructions, the instructions being executable by a processor to perform a method, the method comprising:

obtaining an original playlist of video content, the original playlist comprising a set of original uniform resource locators (URLs) to a set of video segments of the video content, the set of video segments including a first video segment and a second video segment, the first video segment not having any advertisement insertion points and the second video segment having an advertisement insertion point;
receiving the video content;
identifying no advertisement insertion points in the first video segment;
identifying the advertisement insertion point in the second video segment, thereby identifying a second video segment first portion of the second video segment before the advertisement insertion point and identifying a second video segment second portion of the second video segment after the advertisement insertion point;
storing the second video segment first portion and the second video segment second portion;
assigning a second URL to the second video segment first portion, the second URL identifying a second network location associated with the second video segment first portion;
assigning a fourth URL to the second video segment second portion, the fourth URL identifying a fourth network location associated with the second video segment second portion;
and
generating a modified playlist to include at least a first URL, the second URL, and the fourth URL, the first URL identifying a first network location associated with the first video segment;
and
providing the modified playlist to a playback system configured to provide a content playlist to a consumer system for content playback, the content playlist being the modified playlist or another playlist based on the modified playlist, the content playlist including the first URL, the second URL, a third URL identifying a third network location associated with one or more advertisements, and the fourth URL, the consumer system configured to
use the first URL to obtain the first video segment from the first network location for playback;
use the second URL to obtain the second video segment first portion from the second network location for playback after the first video segment;
use the third URL to obtain the one or more advertisements for playback after the second video segment first portion;
and
use the fourth URL to obtain the second video segment second portion from the fourth network location for playback after the one or more advertisements.

13 more elements

Dependencies are inferred from the claim text.

Facts

Application: 19/715,907Filed 22 Jun 2026
Priority: 30 Jun 2016
Published: 8 Oct 2026
Term ends: Not estimatedThe source records don’t support an estimate.

Classification14 codes

H04N 21/23424
Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs: involving splicing one…
G06Q 30/0277
Advertisements: online advertisement
H04L 65/1089
In-session procedures: by adding media; by removing media
H04L 65/612
For supporting one-way streaming services, e.g. Internet radio: for unicast

Family

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