Information providing apparatus, information providing system, information providing method, and non-transitory computer-readable medium

An information providing method comprising:

• registering identification information of a plurality of users as a group;
• acquiring position information of the plurality of users registered as the group;
• calculating distances between the plurality of users based on the position information;
• and
• controlling provision of content information to each of the plurality of users based on the calculated distances,
• wherein, in a case in which a distance between a first user and another user exceeds a predetermined value, providing guidance content to the another user to guide the another user to a group action.

A non-transitory computer readable medium storing a program that causes a computer to perform a method comprising:

• registering identification information of a plurality of users as a group;
• acquiring position information of the plurality of users registered as the group;
• calculating distances between the plurality of users based on the position information;
• and
• controlling provision of content information to each of the plurality of users based on the calculated distances,
• wherein, in a case in which a distance between a first user and another user exceeds a predetermined value, providing guidance content to the another user to guide the another user to a group action.