Customized content delivery
AssigneeDISH Network Technologies India Private Limited
InventorArun Pulasseri Kalam
Life of this patent
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Abstract
A method for operating a television service provider system is disclosed. The method comprises: receiving, by a television service provider system, information indicative of a scene from a television receiver disposed in a user premises; identifying, by the television service provider system, a content item based on the information indicative of the scene; transmitting, by the television service provider system, the content item to the television receiver; receiving, by the television service provider system, an effectiveness score associated with the content item and the scene; and updating, by the television service provider system, metadata associated with the content item based on the effectiveness score.
Claims20
A method comprising:
- outputting, by a television receiver, a content item for presentation to a user device;
- activating, by the television receiver, an imaging device disposed in a user premises to capture one or more images of an area of the user premises;
- processing, by the television receiver, the one or more images to detect one or more items in the user premises;
- determining, by the television receiver, an effectiveness of the content item by calculating a correlation between the content item presented to the user device and the one or more items detected in the user premises;
- and
- transmitting, by the television receiver, information indicative of the effectiveness of the content item to a service provider system.
A nontransitory, computer-readable medium comprising instructions that, when executed by one or more processors of a television receiver, cause the television receiver to:
- output a content item for presentation to a user device;
- activate an imaging device disposed in a user premises to capture one or more images of an area of the user premises;
- process the one or more images to detect one or more items in the user premises;
- determine an effectiveness of the content item by calculating a correlation between the content item presented to the user device and the one or more items detected in the user premises;
- and
- transmit information indicative of the effectiveness of the content item to a service provider system.
A television receiver comprising:
- one or more processors;
- and
- at least one memory comprising instructions that, when executed by one or more processors, cause the television receiver to:
- output a content item for presentation to a user device;
- activate an imaging device disposed in a user premises to capture one or more images of an area of the user premises;
- process the one or more images to detect one or more items in the user premises;
- determine an effectiveness of the content item by calculating a correlation between the content item presented to the user device and the one or more items detected in the user premises;
- and
- transmit information indicative of the effectiveness of the content item to a service provider system.
Dependencies are inferred from the claim text.