Digital promotion processing system based upon matched influencer-shopper and related methods

A digital promotion processing server comprising:

• a processor and an associated memory configured to
• determine a plurality of first unique identifiers from social media content for followers associated with a plurality of social media influencers,
• store a plurality of product purchase histories associated with a plurality of shoppers, each product purchase history having a second unique identifier associated therewith,
• for each social media influencer of the plurality thereof,
• match respective followers to corresponding shoppers by determining matching first and second unique identifiers,
• obtain respective product purchase histories for each matched follower-shopper based upon the matched first and second unique identifier pair, and
• generate a commerce fit score for a given product category for purchase based upon a number of matching first and second unique identifiers and the obtained respective product purchase histories;
• and
• generate a digital promotion for the given product category for purchase, and communicate the digital promotion to corresponding ones of a plurality of shopper devices associated with the shoppers that are also followers of a corresponding social media influencer based upon the commerce fit score.

A method of processing a digital promotion comprising:

• using a digital promotion processing server to
• determine a plurality of first unique identifiers from social media content for followers associated with a plurality of social media influencers,
• store a plurality of product purchase histories associated with a plurality of shoppers, each product purchase history having a second unique identifier associated therewith,
• for each social media influencer of the plurality thereof,
• match respective followers to corresponding shoppers by determining matching first and second unique identifiers,
• obtain respective product purchase histories for each matched follower-shopper based upon the matched first and second unique identifier pair, and
• generate a commerce fit score for a given product category for purchase based upon a number of matching first and second unique identifiers and the obtained respective product purchase histories;
• and
• generate a digital promotion for the given product category for purchase, and communicate the digital promotion to corresponding ones of a plurality of shopper devices associated with the shoppers that are also followers of a corresponding social media influencer based upon the commerce fit score.

A non-transitory computer readable medium for processing a digital promotion, the non-transitory computer readable medium comprising computer executable instructions that when executed by a processor cause the processor to perform operations comprising:

• determining a plurality of first unique identifiers from social media content for followers associated with a plurality of social media influencers;
• storing a plurality of product purchase histories associated with a plurality of shoppers, each product purchase history having a second unique identifier associated therewith;
• for each social media influencer of the plurality thereof,
• matching respective followers to corresponding shoppers by determining matching first and second unique identifiers,
• obtaining respective product purchase histories for each matched follower-shopper based upon the matched first and second unique identifier pair, and
• generating a commerce fit score for a given product category for purchase based upon a number of matching first and second unique identifiers and the obtained respective product purchase histories;
• and
• generating a digital promotion for the given product category for purchase, and communicating the digital promotion to corresponding ones of a plurality of shopper devices associated with the shoppers that are also followers of a corresponding social media influencer based upon the commerce fit score.