Method for tracking messaging advertisements

A computer-implemented system, comprising:

• one or more processors;
• and
• one or more computer-readable storage media storing instructions that, when executed by the one or more processors, cause the computer-implemented system to perform operations comprising:
• generating an advertisement comprising a deeplink, the deeplink comprising a placeholder;
• replacing the placeholder with a tracking parameter that identifies a specific user to whom the advertisement is distributed;
• in response to receiving a user action associated with the advertisement, activating, using the deeplink, an external software application;
• and
• in response to an event communicating with an advertiser using an external software application, obtaining the event and information corresponding to the tracking parameter from a message management software application that is authorized to manage an account of the advertiser created at the external software application, wherein the message management software application obtains the event and the information corresponding to the tracking parameter from the external software application.

One or more non-transitory computer-readable storage media storing one or more instructions that, when executable by one or more computers, cause the one or more computers to perform operations comprising:

• generating, by one or more processors of an advertising software platform, an advertisement comprising a deeplink, the deeplink comprising a placeholder;
• replacing, by one or more processors of an advertising pack service, the placeholder with a tracking parameter that identifies a specific user to whom the advertisement is distributed;
• in response to receiving a user action associated with the advertisement, activating, using the deeplink, an external software application;
• and
• in response to an event communicating with an advertiser using the external software application, obtaining, using an event application programming interface and from a message management software application that is authorized to manage an account of the advertiser created at the external software application, the event and information corresponding to the tracking parameter, wherein the message management software application obtains the event and the information corresponding to the tracking parameter from the external software application.