System and Methods for Using Enhanced QR Codes in a Call to Action

A computer system comprising:

• a hardware memory, wherein the computer system is configured to execute software instructions stored on nontransitory machine-readable storage media that:
• place a call-to-action element comprising a first token on an Internet website or embed the call to action in a message communication, the call to action comprising an enhanced QR code, the enhanced QR code further comprising:
• a QR code comprising a set of call-to-action instructions configured to generate, when scanned, a pre-filled first short message service (SMS) or multimedia message service (MMS) message on a mobile device, the SMS or MMS message comprising an identifier for the call to action element;
• and
• a plurality of QR enhancements;
• wherein the QR enhancements are selected from:
• a customized shape, embedded image content, or a nested QR code;
• wherein the enhanced QR code further comprises multiple layers of encoded information, including at least a base layer and one or more enhanced layers;
• receive the first pre-filled SMS message or the first pre-filled MMS message from the mobile device;
• capture the phone number of the mobile computing device from the first pre-filled SMS message or the first pre-filled MMS message;
• send the identifier for the call to action to a token manager with a request for verification of the token and a request for rules associated with the token;
• receive verification of the token and a rule associated with the token;
• initiate an action to be taken based on the rule;
• receive the identifier for the call to action;
• verify, using the identifier, that the token associated with the identifier matches a same token stored in the database;
• retrieve from the database the rule associated with the token;
• and
• send the verification and the rule to the media server.