Advertising transmission control device, communication system, advertising transmission control method, and non-transitory recording medium

A communication system comprising:

• a user terminal of a user;
• a display control device to display advertising content on a display of a vehicle;
• and
• an advertisement transmission system to cause the display control device to perform control to display the advertising content,
• the advertisement transmission system including:
• a user information management device that stores attribute information for each user;
• an advertising information management device that stores content identification information for identifying the advertising content in association with attribute information of a target recipient of the advertising content;
• system circuitry configured to:
• receive dispatch information including vehicle identification information for identifying the vehicle dispatched in response to a dispatch request from the user terminal of the user;
• acquire the attribute information of the user from the user information management device;
• acquire, from the advertising information management device, the content identification information corresponding to the attribute information of the user;
• and
• transmit advertising data related to the advertising content identified by the content identification information to the display control device of the vehicle identified by the vehicle identification information,
• the display control device including display circuitry configured to display the identified advertising content on the display.

An advertising transmission control method comprising:

• receiving dispatch information including vehicle identification information for identifying a vehicle dispatched in response to a dispatch request from a user terminal of a user;
• acquiring attribute information of the user from a user information management device that stores the attribute information for each user;
• acquiring content identification information corresponding to the attribute information of the user from an advertising information management device that stores the content identification information for identifying advertising content in association with attribute information of a target recipient of the advertising content;
• and
• transmitting advertising data related to the advertising content identified by the content identification information to a display control device of the vehicle identified by the vehicle identification information.