Video notification system

A system comprising:

• at least one processor configured to perform operations comprising:
• in response to determining that a video meets a criterion, presenting a notification that indicates availability of the video, the notification comprising a badge displayed adjacent to a launch icon, the launch icon displayed on a messaging interface that presents a plurality of messages exchanged between users of an application, wherein:
• the badge is presented in response to determining that:
• the video that meets the criterion is in a first position in a sequence of videos prefetched from a recommendation engine, and
• the sequence of videos has been prefetched and stored locally on a user device;
• and
• in response to receiving user selection of the launch icon adjacent to which the badge is displayed:
• ceasing display of the messaging interface,
• launching a video playback graphical user interface (GUI) in full screen on the user device, and
• automatically presenting the video that meets the criterion as a first video in the video playback GUI.

A non-transitory machine-readable storage medium that includes instructions that, when executed by one or more processors of a client device, cause the client device to perform operations comprising:

• in response to determining that a video meets a criterion, presenting a notification that indicates availability of the video, the notification comprising a badge displayed adjacent to a launch icon, the launch icon displayed on a messaging interface that presents a plurality of messages exchanged between users of an application, wherein:
• the badge is presented in response to determining that:
• the video that meets the criterion is in a first position in a sequence of videos prefetched from a recommendation engine, and
• the sequence of videos has been prefetched and stored locally on a user device;
• and
• in response to receiving user selection of the launch icon adjacent to which the badge is displayed:
• ceasing display of the messaging interface,
• launching a video playback graphical user interface (GUI) in full screen on the user device, and
• automatically presenting the video that meets the criterion as a first video in the video playback GUI.