Retail merchandise tray and display incorporating same

A tray assembly comprising:

• a base member defining a top support surface for storing retail merchandise thereon, the base member extending between opposed front and rear ends of the base member, ;
• first and second cap members attached to the base member with the base member being interposed between the first and second cap members such that the first cap member is removably attached to the front end of the base member and the second cap member is removably attached to the rear end of the base member, wherein:
• each of the first and second cap members includes a body portion;
• and
• the body portion of each of the first and second cap members having a linear row of slots extending therethrough, each row being generally perpendicular to a feed direction, the feed direction extending between the front and rear ends of the base member;
• and
• at least one divider extending over the top support surface and mounted to each of the pair of cap members, the at least one divider includes an integrated pusher assembly, the integrated pusher assembly comprising a pusher paddle slidably mounted to slot of a divider wall of the at least one divider, and a coil spring operably coupled between the pusher paddle and the divider wall, the at least one divider includes a first downward extending projection and a second downward projection, the first and second downward extending projections being spaced apart along the feed direction such that the first projection is insertable into a slot of the linear row of slots of the first cap member and the second downward extending projection is insertable into a slot of the linear row of slots of the second cap member.

A retail merchandise tray configured for mounting on a retail shelf, the retail merchandise tray comprising:

• at least one tray section comprising:
• a base member defining a continuous retail merchandise support surface;
• a pair of cap members mounted to the base member such that the base member is interposed between the pair of cap members, the pair of cap members being mountable to the base member using a resilient snap-fit connection, each cap member having a body portion, the body portion of each of the first and second cap members having a linear row of slots extending therethrough, each row being generally perpendicular to a feed direction, the feed direction extending between the front and rear ends of the base member;
• and
• at least one divider extending over the retail merchandise support surface and mounted to each of the pair of cap members, the at least one divider includes an integrated pusher assembly, the integrated pusher assembly comprising a pusher paddle slidably mounted to a divider wall of the at least one divider, the at least one divider includes a first downward extending projection and a second downward projection, the first and second downward extending projections being spaced apart along the feed direction, the first projection being insertable into a slot of the linear row of slots of the first cap member and the second downward extending projection being insertable into a slot of the linear row of slots of the second cap member.