Client-Side Targeted Content Substitution for In-Home Streaming Device

A client device comprising:

• network interfaces connectable to one or more multi-room devices;
• one or more processors;
• non-transitory memory;
• and
• one or more programs, stored in the non-transitory memory, which, when executed by the one or more processors, cause the client device to:
• receive broadcast signals carrying a splice message and obtain viewing reports from the one or more multi-room devices;
• maintain a substitution playlist based at least in part on the splice message derived from the broadcast signals and the viewing reports, wherein the substitution playlist indicates transitions among a media stream and one or more targeted content items;
• signal the transitions to the one or more multi-room devices;
• and
• cause the one or more multi-room devices to splice the media stream using the one or more targeted content items according to the transitions.

A non-transitory memory storing one or more programs, which, when executed by a client device with network interfaces connectable to one or more multi-room devices, and one or more processors, cause the client device to:

• receive broadcast signals carrying a splice message and obtain viewing reports from the one or more multi-room devices;
• maintain a substitution playlist based at least in part on the splice message derived from the broadcast signals and the viewing reports, wherein the substitution playlist indicates transitions among a media stream and one or more targeted content items;
• signal the transitions to the one or more multi-room devices;
• and
• cause the one or more multi-room devices to splice the media stream using the one or more targeted content items according to the transitions.