Product or service transactions using an embedded widget

A system comprising:

• a vendor system including one or move vendor servers, the vendor system configured to:
• generate a widget code portion;
• communicate the widget code portion to an entity system including one or more entity servers via a network connection between the vendor system and the entity system, the entity system including an entity website hosted on the one or more entity servers, wherein the widget code portion is embedded in the entity website;
• and
• a computing device associated with a consumer, the computing device including:
• at least one processor;
• a communication interface communicatively coupled to the at least one processor;
• a web browser;
• and
• memory storing computer-readable instructions that, when executed by the at least one processor, cause the computing device to:
• generate, by activation of the web browser, an embedded widget as part of the entity website, the embedded widget is configured to:
• generate one or more graphical interfaces for receiving input data from a consumer, wherein the one or more graphical interfaces include one or more data field entries configured to receive information associated with the consumer and a vendor item;
• establish, based on the received input data, a connection with the vendor system, wherein the establishing of the connection with the vendor system includes connecting to a service executing on the vendor system;
• based on a determination, by the service, that the vendor item is available and the received input data, connect to an application programming interface executing on the vendor system;
• execute the application programming interface to determine vendor item information describing the vendor item;
• generate, based on the vendor item information, one or more additional graphical interfaces for displaying the vendor item information, wherein the one or more additional graphical interfaces include one or more controls selectable by the consumer to modify the vendor item information;
• and
• in response to a consumer selection by the one or more controls, generate an additional graphical interface of the one or more additional graphical interfaces for completing a transaction of the vendor item on the entity website without the consumer being redirected to a website different than the entity website.

A system comprising:

• a vendor system including one or move vendor servers, the vendor system configured to:
• generate a widget code portion;
• communicate the widget code portion to an entity system including one or more entity servers via a network connection between the vendor system and the entity system, the entity system including an entity website hosted on the one or more entity servers, wherein the widget code portion is embedded in the entity website;
• and
• a computing device associated with a consumer, the computing device including:
• at least one processor;
• a communication interface communicatively coupled to the at least one processor;
• a web browser;
• and
• memory storing computer-readable instructions that, when executed by the at least one processor, cause the computing device to:
• generate, by activation of the web browser, an embedded widget as part of the entity website, the embedded widget is configured to:
• generate one or more first graphical interfaces for receiving input data from a consumer, wherein the one or more first graphical interfaces include one or more data field entries configured to receive information associated with the consumer and a vendor item;
• establish, based on the received input data, a connection with the vendor system, wherein the establishing of the connection with the vendor system includes connecting to a service executing on the vendor system;
• based on a determination, by the service, that the vendor item is available and the received input data, connect to an application programming interface executing on the vendor system;
• execute the application programming interface to determine vendor item information describing the vendor item;
• generate, based on the vendor item information, one or more second graphical interfaces for displaying the vendor item information, wherein the one or more second graphical interfaces include one or more controls selectable by the consumer to modify the vendor item information;
• and
• in response to a consumer selection by the one or more controls, generate one or more third graphical interfaces for completing a transaction of the vendor item on the entity website without the consumer being redirected to a website different than the entity website.