Digital printing system and process

A printing system, comprising:

• a printing assembly, which is configured to produce an image on a movable intermediate transfer member (ITM), and to transfer the image to a substrate, the printing assembly comprises one or more motion assemblies, configured to move:
• (i) the ITM, (ii) the printing assembly, and (iii) the substrate;
• and
• a processor, which is configured to:
• control the printing assembly to produce a first image on the ITM, and move the ITM along a first direction to an engagement point between the ITM and a first substrate for transferring the first image to the first substrate located at a first position relative to the ITM, the first image is transferred to a given location on the first substrate;
• and
• for a second image that is intended to be produced on the ITM after the first image and transferred to the given location on a second substrate, (i) specify for the second substrate at the engagement point, a second position relative to the ITM, located at an offset relative to the first position, and (ii) control the printing assembly to:
• (a) move the second substrate at least in a second direction to the second position, (b) produce the second image on the ITM at a third position that would at least partially compensate for the difference between the first and second positions, and (c) transfer the second image to the given location on the second substrate.