Client-side manifest manipulator

Abstract

A system and associated functionality are disclosed for delivering addressable content, such as addressable advertising, in connection with content streams such as live video streams, video-on-demand streams, or recorded video/DVR streams. A streaming system (100) includes content server (120) and client device (110) for delivering streaming content to a user. The client device (110) includes a manifest manipulator (112), a media player (114), and a media playout technology (116). The manifest manipulator (112) reads ahead in the manifest to identify an asset delivery opportunity, such as an addressable advertising spot, in advance of the asset delivery opportunity and modifies the manifest file to identify an asset to be delivered in the asset delivery opportunity. The manifest manipulator (112) can then provide the modified manifest to the media player (114) which uses the modified manifest to format the content stream for delivery to a user or users via the media playout technology (116).

Dependencies are inferred from the claim text.