System and method for improved marketing compensation by recognition of natural promotion elements in media content
OwnerJohn McDevittinventor
Life of this patent
Estimating the term…
Loading patent…
OwnerJohn McDevittinventor
Estimating the term…
A system and method that provides a process of calculating marketing compensation based on the recognition of consumer consumption of natural promotion elements in media content. Generally, promotion elements included in content appear to be incongruent with the rest of the content, inauthentic, and do not deliver the promotional brand enhancement that is desired. Natural promotion elements in media content are more authentic and offer the desired brand enhancement. The described system and method provide media content creators or media content distribution platforms with a process to be compensated for the creator's natural promotional endorsements of brands. The described system and method analyze the media content and its distribution to identify and measure the quality of the included natural promotional elements, the duration of the natural promotional elements, the number of impressions of the media content consumed, and the amount of time the identified natural promotional elements are consumed.
A system for identifying natural promotion elements in media content and calculating compensation for at least one media content creator and at least one media content distribution platform based on advertiser-requested natural promotion element characteristics, the system comprising:
A method for analyzing natural promotion elements in live or near-live media content and calculating compensation for at least one media content creator and at least one media content distribution platform, the method comprising:
Dependencies are inferred from the claim text.