Printing apparatus, control method, and storage medium

A printing apparatus comprising:

• a conveying unit configured to convey a printing medium in a conveying direction;
• a print head configured to perform printing by ejecting liquid onto the printing medium;
• a printing element substrate provided on the print head and having an ejection orifice surface on which ejection orifice for ejecting liquid is formed;
• a temperature adjusting unit configured to adjust temperature of the printing element substrate;
• a changing unit configured to change a relative position of the print head and the conveying unit;
• and
• a control unit configured to control driving of the conveying unit, the print head, the printing element substrate, the temperature adjusting unit, and the changing unit, wherein
• the control unit drives the temperature adjusting unit to adjust the temperature of the printing element substrate while the print head is performing printing, drives the changing unit to relatively space the print head and the printing medium apart from each other after printing is completed, and then reduces power of the temperature adjusting unit.