Method and system for dynamically playing advertisements in a vehicle

A system for dynamically playing advertisements in a vehicle, the vehicle comprising at least two user interfaces including at least one display screen configured to display video data and at least one loudspeaker, and further comprising at least one sensor-based system providing vehicle data, the system comprising a processor configured to implement:

• a determining module configured to determine a moving state of the vehicle based on vehicle data, and, if the vehicle is moving, determining an associated driving status of the vehicle,
• a determining module configured to determine a set of playing constraints adapted to the moving status and driving status of the vehicle, the playing constraints including a playing format and an advertisement category,
• a selecting module configured to select at least one advertisement content compatible with the determined playing constraints, and
• a playing module configured to play the at least one content selected, on one of the user interfaces compatible with the determined playing format.