Method, apparatus, device and storage medium for conversion evaluation

A method for conversion evaluation, comprising:

• causing a first content item related to a first object to be presented at a terminal device corresponding to a content provision platform;
• in response to determining detection of a click behavior for the first content item, causing an assistant content item related to the first object to be presented at the terminal device, the assistant content item at least indicating an entry for performing a conversion behavior for the first object;
• and
• determining first expected conversion information for the first content item based on click feedback for the entry, the click feedback indicating whether the entry is clicked at the terminal device, the first expected conversion information indicating a probability that the conversion behavior for the first object is expected to be performed.

A method for conversion evaluation, comprising:

• presenting, at a terminal device corresponding to a content provision platform, a first content item related to a first object;
• in response to detecting a click behavior for the first content item, presenting an assistant content item related to the first object, the assistant content item at least indicating an entry for performing a conversion behavior for the first object;
• and
• providing click feedback for the entry to a content management system, the click feedback indicating whether the entry is clicked at the terminal device.

An electronic device comprising:

• at least one processing unit;
• and
• at least one memory, the at least one memory being coupled to the at least one processing unit and storing instructions for execution by the at least one processing unit, the instructions, when executed by the at least one processing unit, cause the device to perform acts comprising:
• causing a first content item related to a first object to be presented at a terminal device corresponding to a content provision platform;
• in response to determining detection of a click behavior for the first content item, causing an assistant content item related to the first object to be presented at the terminal device, the assistant content item at least indicating an entry for performing a conversion behavior for the first object;
• and
• determining first expected conversion information for the first content item based on click feedback for the entry, the click feedback indicating whether the entry is clicked at the terminal device, the first expected conversion information indicating a probability that the conversion behavior for the first object is expected to be performed.