Systems, methods, and devices for selecting supplemental content
AssigneeComcast Cable Communications, LLC
InventorsChristopher Paul Whitely, Zhao Xing, Landy Eng, JR.
Life of this patent
Estimating the term…
Abstract
A time associated with last selection of a content item at a user device may be determined. A time associated with a last user interaction with the user device may be determined. During presentation of the content item at the user device, it may be determined that a supplemental content insertion opportunity is available. A request for a supplemental content item may be sent to a server, wherein the request comprises data indicating the time associated with the last selection of the content item at the user device and/or data indicating the time associated with the last user interaction with the user device.
Claims25
A method comprising:
- determining a time associated with last selection of a content item at a user device;
- determining, during presentation of the content item at the user device, that a supplemental content insertion opportunity is available;
- and
- sending, to a server, a request for a supplemental content item, wherein the request comprises data indicating the time associated with the last selection of the content item at the user device.
A method comprising:
- determining a time associated with a last user interaction with a user device;
- determining, during presentation of a content item at the user device, that a supplemental content insertion opportunity is available;
- and
- sending, to a server, a request for a supplemental content item, wherein the request comprises data indicating the time associated with the last user interaction with the user device.
A method comprising:
- receiving a request for a supplemental content item, wherein the request comprises data indicating a time associated with a last user interaction with a user device;
- determining, in response to the request and based at least on the data indicating the time associated with the last user interaction with the user device, a type of supplemental content;
- and
- sending at least one supplemental content item associated with the type of supplemental content for insertion into a supplemental content insertion opportunity in a content item.
Dependencies are inferred from the claim text.