Information processing device, information processing method, and information processing program

An information processing device comprising:

• an acquisition unit that acquires behavior information of a customer in a store;
• and
• a generation unit that generates optimized content, which is content newly generated for a user to be estimated, from behavior information of the user by using a model in which a relevance between the behavior information and an advertising effect of content presented in the store is learned, wherein
• the acquisition unit
• acquires, as the behavior information, a purchase history of the customer in the store and traffic line information in the store of the customer before viewing the content, and
• the generation unit
• generates the optimized content by using the model learned using the purchase history of the customer in the store and the traffic line information in the store of the customer before viewing the content as the advertising effect.

An information processing device comprising:

• an acquisition unit that acquires behavior information of a customer in a store;
• and
• a generation unit that generates optimized content, which is content newly generated for a user to be estimated, from behavior information of the user by using a model in which a relevance between the behavior information and an advertising effect of content presented in the store is learned, wherein
• the generation unit
• generates the optimized content by using the model learned by using a purchase history of the customer in the store as the advertising effect, and generates second optimized content based on the acquired behavior information when the behavior information of the user who has viewed the optimized content is further acquired after the optimized content is further generated.