Systems and methods for generating a true return on advertisement sales value using short-term and long-term factors to analyze advertising effectiveness

A method comprising:

• receiving, for a target product, a first product value;
• determining, for the target product, a cannibalization value using at least one of experimental data and non-experimental data to generate a model of probabilities comprising a neural network that includes an output layer that provides a cannibalization probability indicating, at least, the cannibalization value;
• determining, for the target product, a lifetime customer value based on at least the cannibalization value;
• generating a first adjusted product value based on the first product value and the lifetime customer value;
• determining, for the target product, an organic rank value based on organic placement data;
• generating a second adjusted product value based on the first adjusted product value and the organic rank value;
• and
• generating, based on the second adjusted product value, an actionable report descriptive of an efficacy rate of the target product in a computer-networked marketplace.

A computing device comprising:

• at least one processor configured to execute instructions stored on at least one memory to:
• determine, for a target product, a cannibalization value using at least one of experimental data and non-experimental data to generate a model of probabilities comprising a neural network that includes an output layer that provides a cannibalization probability indicating, at least, the cannibalization value;
• determine, for the target product, a lifetime customer value based on at least the cannibalization value;
• generate, for the target product, a first adjusted product value based on the lifetime customer value;
• determine, for the target product, an organic rank value based on organic placement data;
• generate a second adjusted product value based on the first adjusted product value and the organic rank value;
• and
• generate, based on at least the second adjusted product value, an actionable report descriptive of an efficacy rate of the target product in a computer-networked marketplace.