Selectively removing content integrated among conversation cells

A computer-implemented method comprising:

• presenting a conversation interface comprising a plurality of conversation cells, each of the plurality of conversation cells corresponding to a different conversation between an individual user and one or more users in a set of users, the set of users being associated with the individual user;
• presenting a sponsored conversation cell among the plurality of conversation cells in the conversation interface, the sponsored conversation cell comprising a visual indicator that identifies the sponsored conversation cell as being associated with sponsored content;
• accessing one or more sponsored content removal criteria;
• and
• selectively removing the sponsored conversation cell from being presented among the plurality of conversation cells based on the one or more sponsored content removal criteria.

A non-transitory computer-readable storage medium storing instructions that, when executed by at least one processor, cause the at least one processor to perform operations comprising:

• presenting a conversation interface comprising a plurality of conversation cells, each of the plurality of conversation cells corresponding to a different conversation between an individual user and one or more users in a set of users, the set of users being associated with the individual user;
• presenting a sponsored conversation cell among the plurality of conversation cells in the conversation interface, the sponsored conversation cell comprising a visual indicator that identifies the sponsored conversation cell as being associated with sponsored content;
• accessing one or more sponsored content removal criteria;
• and
• selectively removing the sponsored conversation cell from being presented among the plurality of conversation cells based on the one or more sponsored content removal criteria.