Systems and/or methods for distributing advertisements from a central advertisement network to a peripheral device via a local advertisement server

A digital jukebox provided at a venue, the digital jukebox comprising:

• a local memory;
• a first communication interface configured to connect to a one or more remote computers including at least one central server;
• a second communication interface configured to connect to a plurality of display devices located at the venue and physically separate from the digital jukebox, the plurality of display devices including display devices of a first type and display devices of a second type;
• a display;
• audio output devices;
• and
• at least one processing circuitry configured to:
• receive, via the first communication interface, advertisements from the at least one central server and media selected accordingly for play back, wherein the advertisements and the media are selected by the central server according to the venue of the digital jukebox;
• play back, using the display and the audio output devices, said media and advertisements received from the at least one central server;
• selectively distribute at least some of the advertisements received from the at least one central server, to the plurality of the display devices connected to the digital jukebox through the second communication interface, the selectively distributing to display devices of the first type being different from the selectively distributing to display devices of the second type, wherein the selectively distributing includes distributing advertisements to display devices of the first type based at least on a device type of the display devices of the first type and distributing advertisements to display devices of the second type based at least on user information of users of the display devices of the second type.