Recommended route provision method and system based on location information of electronic shelf label

Abstract

One embodiment provides a recommended route provision method carried out by an application executed by at least one processor of a computing device, the recommended route provision method comprising the steps of: receiving a user input for selecting a product; acquiring data related to the location of a user terminal; acquiring data related to the location of an electronic shelf label to which the selected product is assigned; and, on the basis of the data related to the location of the user terminal and the data related to the location of the electronic shelf label, providing a recommended route associated with the location of the electronic shelf label to which the selected product is assigned.

Dependencies are inferred from the claim text.