Systems and Methods for Determining Advertisement Traffic Quality

A method of determining advertisement traffic quality, performed at a computing device having one or more processors and memory storing one or more programs configured for execution by the one or more processors, the method comprising:

• receiving traffic data for user interactions with a digital advertisement;
• selecting a plurality of rules, each rule having a respective quality correlation coefficient and specifying a respective set of one or more parameters associated with the user interactions with the digital advertisement to determine if the respective rule is applicable;
• and
• partitioning the traffic data into one or more sessions, each session corresponding to at least a subset of the user interactions with the digital advertisement by a single respective user;
• for each session of the one or more sessions:
• for each rule of the plurality of rules:
• using data from the respective session as values for the respective parameters of the respective rule, determining if the respective rule is applicable to the respective session;
• in accordance with a determination that the respective rule is applicable to the respective session, generating a respective result according to the traffic data for the respective session and the respective quality correlation coefficient for the respective rule;
• and
• calculating a respective session score as a summation of the generated results for the rules determined to be applicable to the respective session;
• and
• providing the session scores for the traffic data to a billing platform.