A computer-implemented method for generating and assessing data aggregations, the method comprising:
- defining audience characteristic data, wherein the audience characteristic data comprises any combination of a geographic location data, demographic data, and/or a medical condition;
- querying a health data database including health data entries, each health data entry including at least an age field, a gender field, and a geographic location field, wherein the audience characteristic data is received as health information comprised of a set of individual data points paired with an age value, a gender character, and a geographic location value which is correlated with the health information;
- querying a health context database, including health context data entries, each health context data entry including at least an age field, a gender field, and a geographic location field, wherein the audience characteristic data is received as health context information comprised of a set of individual data points paired with an age value, a gender character, and a geographic location value which is correlated with the health context information;
- aggregating the health information received from the health data database, the health context information received from the health context database, into a set of de-identified audience data segments organized by age, gender, and geographic location,
- wherein the set of de-identified audience data segments is devoid of personally identifiable information (PII),
- and wherein each de-identified audience data segment in the set includes at least a count for the segment and values for the individual data points;
- assigning each of the de-identified audience data segments of the set to an age bucket within a set of age buckets, the age buckets defined by an age range and a gender;
- calculating a probability distribution for the set of age buckets;
- calculating a probability score for each of the age buckets in the set using the probability distribution and weights assigned to the individual data points;
- querying a target database, keyed by at least age, gender, and geographic location, and appending the calculated probability score of the age bucket to one or more target data entries in the target database that matches with the age, gender, and geographic information from the target database;
- and
- providing an interface to updated health information associated with the calculated probability score and at least one audience data segment of the set of de-identified audience data segments such that the updated health information is accessible to the target database based on relevance to client devices associated with target entries in the target database, wherein the updated health information is not associated with any PII.