Personalized advertising content display based on timing parameter
AssigneeWalmart Apollo, LLC
InventorsAdvika Gupta, Michael Alvin Schubert, JR.
Life of this patent
Estimating the term…
Abstract
Example implementations relate to providing advertising content. A transaction event associated with a user is detected. A timing parameter is determined based on transaction data associated with the transaction event and user profile information of a user. The timing parameter is indicative of an estimated time for the user to approach a fixed digital display device after the transaction event. Advertising content for the user is determined based on the user profile information. The advertising content is displayed on the fixed digital display based on the timing parameter.
Claims30
A method of providing personalized advertising content for one or more users in a retail facility, the method comprising:
- detecting a transaction event associated with a user;
- determining a timing parameter based on transaction data associated with the transaction event and user profile information of the user, wherein the timing parameter is indicative of an estimated time for the user to approach a digital display device after the transaction event;
- determining personalized advertising content for the user for display on the digital display device based on the user profile information of the user;
- and
- causing display of the personalized advertising content for the user on the digital display device at a time based on the timing parameter.
A system for providing personalized advertising content in a retail facility, the system comprising:
- a digital display device in the retail facility;
- a processing resource;
- and
- a non-transitory machine readable medium storing instructions that when executed cause the processing resource to:
- detect a transaction event associated with a user;
- determine a timing parameter based on transaction data associated with the transaction event and user profile information of the user stored in a user profile database, wherein the transaction data includes a transaction end time and the timing parameter is indicative of an estimated time for the user to approach the digital display device after the transaction event;
- determine personalized advertising content for the user for display on the digital display device based on the user profile information of the user;
- and
- cause display the personalized advertising content for the user on the digital display device at a time based on the timing parameter.
Dependencies are inferred from the claim text.