Systems and methods for campaign management

A system, comprising:

• a computer program executed by a backend electronic device;
• a merchant computer program executed by a merchant electronic device for a merchant;
• and
• a user electronic device executing a user computer program;
• wherein:
• the computer program is configured to receive from the merchant computer program, campaign parameters and a campaign budget for a campaign from a user for a merchant;
• the computer program is configured to generate an offer for the campaign using the campaign parameters and merchant information;
• the computer program is configured to identify a target geography for the campaign;
• the computer program is configured to identify targeted customers in the target geography;
• the computer program is configured to identify populate an offer section in in the user computer program with the offer for the campaign;
• the computer program is configured to monitor a progress of the campaign;
• the computer program is configured to dynamically update the target geography based on the progress of the campaign;
• and
• the computer program is configured to terminate the campaign in response to a campaign term ending or one of the campaign parameters being met.

A non-transitory computer readable storage medium, including instructions stored thereon, which when read and executed by one or more computer processors, cause the one or more computer processors to perform steps comprising:

• receiving campaign parameters and a campaign budget for a campaign from a user for a merchant, wherein the campaign parameters comprise a length of the campaign, an inventive, a minimum spend amount, and a maximum incentive amount;
• generating an offer for the campaign using the campaign parameters and merchant information by:
• identifying an incentive structure that has been successful from a database of historical campaign data for similar merchants;
• and
• updating the campaign parameters based on the incentive structure;
• identifying a target geography for the campaign;
• identifying targeted customers in the target geography by:
• calculating a search radius based on a merchant location and a population density;
• and
• automatically adding or excluding customer areas based on historical activation rates and historical redemption rates;
• populating an offer section in a website presented to the targeted customers with the offer for the campaign;
• monitoring a progress of the campaign by receiving information on offer views, offer activations, and offer redemptions;
• dynamically updating the target geography based on the progress of the campaign by dynamically refining the target geography by adding or removing customer areas based on offer views, offer activations, and offer redemptions in the customer areas;
• and
• terminating the campaign in response to a campaign term ending or one of the campaign parameters being met.