US 2026/0228759 A1 · MANAGEMENT OF ENTITY ACTIVITY

Abstract

Techniques for managing entity activity across interactive portals are disclosed. The techniques include assigning a unique identifier to a request for accessing an interactive portal, capturing events and recording attributes indicating contextual data about interactions. An entity identifier is associated with the unique identifier upon registration. The attributes and data linked to the entity identifier are then analyzed to generate metrics and to create a representation of the entity's interactions and engagement patterns. The techniques enable tracking activity across multiple devices by associating multiple unique identifiers with the same user identifier. It performs retroactive deanonymization to determine complete historical entity journeys. The comprehensive approach to entity activity management provides valuable insights into user behavior, enables personalized experiences, and supports data-driven decision making for organizations across various digital platforms.

Claims20

Dependent claims

A system comprising:

a processor to:
assign, in response to receiving a request indicating accessing of an interactive portal through an interactive platform, a unique identifier to the request, wherein the unique identifier is linked with a device and the interactive platform accessing the interactive portal;
capture, by utilizing an event tracker operationally linked with the interactive platform, an event for the interactive portal being accessed by an entity, wherein the event indicates occurrence of an interaction of the entity with the interactive portal;
record, one or more attributes for the event, wherein the one or more attributes include contextual data indicating one or more aspects related to at least one of the event and the interactive portal;
associate an entity identifier with the unique identifier upon entity registration;
analyze the one or more attributes and the data linked with the entity identifier to generate metrics, and
generate representation of the entity based on the metrics, wherein the representation is indicative of interactions and engagement patterns of the entity.

4 more elements

A method comprising:

assigning, in response to receiving a request indicating accessing of an interactive portal through an interactive platform, a unique identifier to the request, wherein the unique identifier is linked with a device and the interactive platform accessing the interactive portal;
capturing, by utilizing an event tracker operationally linked with the interactive platform, an event for the interactive portal being accessed by an entity, wherein the event indicates occurrence of an interaction of the entity with the interactive portal;
recording, one or more attributes for the event, wherein the one or more attributes include contextual data indicating one or more aspects related to at least one of the event and the interactive portal;
associating an entity identifier with the unique identifier upon entity registration;
analyzing the one or more attributes and the data linked with the entity identifier to generate metrics;
and
generating representation of the entity based on the metrics, wherein the representation is indicative of interactions and engagement patterns of the entity.

4 more elements

A non-transitory computer-readable medium comprising instructions, the instructions being executable by a processor to:

assign, in response to receiving a request indicating accessing of an interactive portal through an interactive platform, a unique identifier to the request, wherein the unique identifier is linked with a device and the interactive platform accessing the interactive portal;
capture, by utilizing an event tracker operationally linked with the interactive platform, an event for the interactive portal being accessed by an entity, wherein the event indicates occurrence of an interaction of the entity with the interactive portal;
record, one or more attributes for the event, wherein the one or more attributes include contextual data indicating one or more aspects related to at least one of the event and the interactive portal;
associate an entity identifier with the unique identifier upon entity registration;
analyze the one or more attributes and the data linked with the entity identifier to generate metrics, and
generate representation of the entity based on the metrics, wherein the representation is indicative of interactions and engagement patterns of the entity.

3 more elements

Dependencies are inferred from the claim text.

Management of entity activity

Life of this patent

Management of entity activity

Life of this patent

Abstract

Claims20